Marie Claire Indonesia hears the beat of the drums

Marie Claire Indonesia hears the beat of the drums

Written by Daniel P Dykes.

It’s one of the strongest of 2012′s fashion motifs, yet few creatives are game to approach it. It’s the tribal fashion trend, and this season it differs from past interpretations. In the past the look was overt: a turban here, a kaftan there. It’s easy enough to weave a pictorial around such motifs. They are in themselves a work of fiction. A creative, be they a stylist or a photographer, can choose only to embellish. There’s little overt about the trend this time around. It’s all about prints and hues as opposed to cliche statements. And tribal prints are not always an easy thing to weave a story around. Take them out of a photographic studio and they jar with the landscape, they clash with their surrounds. Which is the point of tribalism in 2012.
It’s a point that Marie Claire Indonesia’s Tribal Beat understands.
Their setting is neither neutral nor trite. Here is a tribal story without a lion or a gazelle in sight. And just as fauna is nowhere to be seen, so too is the landscape nondescript. It’s the wild. Maybe.
Photographer Glenn Prasetya‘s Tribal Beat portrays spring 2012′s tribal fashions just as they should be seen: prints and colours complimenting and clashing with each other, each dominating their surrounds.
You can see the photo shoot, as featured in the April 2012 edition of Marie Claire Indonesia, by clicking on the thumbnails and browsing through the gallery.